c‘Pioneering’ MedCruise strategy to attract Chinese cruisers captures attention at ICS2016Friday, 25 Novembre 2016
MedCruise representatives and members promoted cruise activities in the Mediterranean and its adjoining seas during the International Cruise Summit 2016. The succesful sixth edition of the event, was organised by CruisesNews, on 22-23 November in Madrid, Spain.
Among the themes at the centre of the attention was the transformation of China to a source market, with ICS participants focusing on the pioneering MedCruise strategy in generating the interest.
" Since July 2015 MedCruise has worked to create a strong brand positioning in the Asian market. This forms part of a pioneering MedCruise project that commenced in 2014 and promotes the attractiveness of MedCruise destinations to the Far East, in a strategy aiming to transform Asia into a key passenger source market for cruises in the Med " MedCruise President noted on the issue.
Pavic added that the growing interest of the Asian market to cruise the Mediterranean forms a major opportunity for MedCruise ports that they are committed to take.
Besides, as he explained, MedCruise ports are happy to accommodate this increased passenger flow, as during the past years they worked intensively to evolve their facilities in order to respond to both current and future industry needs.
A number of MedCruise port members also intervened at the summit, discussing current challenges in advancing cruises in the Med. With cruise operations demanding further fine-tuning – i.e. berth allocation and booking processes – cruise ports and cruise lines emphasised, among others, the need for strengthening their collaboration.
THE FRCC ORGANISED AN ENVIRONMENTAL VISIT ON BOARD ‘NORWEGIAN EPIC’ CRUISE SHIP IN CANNES ON 21st Oct.Wednesday, 02 Novembre 2016
Cruise Critic Cruisers' choice destination awardsWednesday, 28 Septembre 2016
Cannes in the Top-Rated Western Mediterranean Destinations.
The top-rated destinations in Western Mediterranean chosen by cruisers. All rankings are based on member review ratings for ports from sailings taken August 1, 2015 to July 31, 2016
French Riviera Cruise Club at the conference at Seatrade Med 2016Wednesday, 28 Septembre 2016
Santa Cruz terminal, French Riviera Cruise Club called models for dialogue, click here
The French Riviera Cruise Club is celebrating gastronomy !Thursday, 22 Septembre 2016
The French Riviera Cruise Club is participating in the national ‘Fete de la Gastronomie‘ (23rd to 25th September). For further information see www.fete-gastronomie.fr
Showcasing the Industry’s Environmental EffortsWednesday, 14 Septembre 2016
Did you know that Cruise Lines offer an environmentally conscious vacation experience? This episode shows how CLIA Cruise Line Members lead, invest, and collaborate to minimize their ships’ impact on the environment.
The French Riviera à l'honneur !Thursday, 19 May 2016
Please check on CLIA website the French Riviera destination a video played on CLIA website
Play the video here….
French Riviera Cruise Club Announces Award Winners!Monday, 21 March 2016
The French Riviera Cruise Club (FRCC) is positioning itself to better help cruise lines drive market demand and sell shore excursions, while also keeping local stakeholders aware of the benefits of cruise calls with a new series of awards it is giving out.
After spending time studying cruise lines’ websites and brochures, the Destination Award went to the cruise company that best represents the region in their marketing materials.
The Excursion Award went to the cruise operator with the most innovative shore excursion initiative in the region.
In addition and also new is the Technical Award, whichw was presented to the ship and cruise line that has successfully handled a challenging operational situation when coming into a FRCC port. Finally, aimed at local stakeholders and communities, the Green Award went to the best environmental/green ship.
Destination Award: Azamara Club Cruises
Excursion Award: Silversea
Technical Award: Norwegian Cruise Line
Green Award: Royal Caribbean International