c‘Pioneering’ MedCruise strategy to attract Chinese cruisers captures attention at ICS2016

Friday, 25 Novembre 2016

MedCruise representatives and members promoted cruise activities in the Mediterranean and its adjoining seas during the International Cruise Summit 2016. The succesful sixth edition of the event, was organised by CruisesNews, on 22-23 November in Madrid, Spain.

MedCruise President Kristijan Pavic was among the speakers of the Summit and joined the other panelists in discussing the recent developments in the cruise industry and its prospects for further growth. He also highlighted the vital role of cruise ports -as well as that of MedCruise- in advancing the Med and its adjoining seas as a unique cruise destination, increasing thus market penetration.

Among the themes at the centre of the attention was the transformation of China to a source market, with ICS participants focusing on the pioneering MedCruise strategy in generating the interest.

Since July 2015 MedCruise has worked to create a strong brand positioning in the Asian market. This forms part of a pioneering MedCruise project that commenced in 2014 and promotes the attractiveness of MedCruise destinations to the Far East, in a strategy aiming to transform Asia into a key passenger source market for cruises in the Med " MedCruise President noted on the issue.

Pavic added that the growing interest of the Asian market to cruise the Mediterranean forms a major opportunity for MedCruise ports that they are committed to take.

Besides, as he explained, MedCruise ports are happy to accommodate this increased passenger flow, as during the past years they worked intensively to evolve their facilities in order to respond to both current and future industry needs.

A number of MedCruise port members also intervened at the summit, discussing current challenges in advancing cruises in the Med. With cruise operations demanding further fine-tuning – i.e. berth allocation and booking processes – cruise ports and cruise lines emphasised, among others, the need for strengthening their collaboration.



Wednesday, 02 Novembre 2016

On 21st October, the French Riviera Cruise Club (FRCC) organised an environmental visit on board the cruise ship ‘Norwegian Epic’, during her stay in the Port of Cannes.

Cruise Critic Cruisers' choice destination awards

Wednesday, 28 Septembre 2016

Cannes in the Top-Rated Western Mediterranean Destinations.

The top-rated destinations in Western Mediterranean chosen by cruisers. All rankings are based on member review ratings for ports from sailings taken August 1, 2015 to July 31, 2016
click here


French Riviera Cruise Club at the conference at Seatrade Med 2016

Wednesday, 28 Septembre 2016

Santa Cruz terminal, French Riviera Cruise Club called models for dialogue, click here

The French Riviera Cruise Club is celebrating gastronomy !

Thursday, 22 Septembre 2016

The French Riviera Cruise Club is participating in the national ‘Fete de la Gastronomie‘ (23rd to 25th September). For further information see

Showcasing the Industry’s Environmental Efforts

Wednesday, 14 Septembre 2016

Did you know that Cruise Lines offer an environmentally conscious vacation experience? This episode shows how CLIA Cruise Line Members lead, invest, and collaborate to minimize their ships’ impact on the environment.

To see the film, click here

CLIA Source

A prize decreed by Cruise Insight for the FRCC !

Thursday, 19 May 2016

The French Riviera cruise club is very pleased with the “Best tour experience” prize decreed  by the specialized cruise magazine “ Cruise insight” during the Fort Lauderdale Cruise global

The French Riviera à l'honneur !

Thursday, 19 May 2016

Please check on  CLIA website the French Riviera destination  a video played on CLIA website
Play the video here….

Cruise Day on the French Riviera !

Thursday, 19 May 2016

On May 20th and 30th, the ports of Cannes, Nice and Villefranche/mer will have the pleasure to welcome 17 cruise ships with many cruise guests.

French Riviera Cruise Club Announces Award Winners!

Monday, 21 March 2016

The French Riviera Cruise Club (FRCC) is positioning itself to better help cruise lines drive market demand and sell shore excursions, while also keeping local stakeholders aware of the benefits of cruise calls with a new series of awards it is giving out.

After spending time studying cruise lines’ websites and brochures, the Destination Award went to the cruise company that best represents the region in their marketing materials.

The Excursion Award went to the cruise operator with the most innovative shore excursion initiative in the region.

In addition and also new is the Technical Award, whichw was presented to the ship and cruise line that has successfully handled a challenging operational situation when coming into a FRCC port. Finally, aimed at local stakeholders and communities, the Green Award went to the best environmental/green ship.


Destination Award: Azamara Club Cruises

Excursion Award: Silversea

Technical Award: Norwegian Cruise Line

Green Award: Royal Caribbean International